Great organisations have a Purpose (a WHY) that is beyond just making money, and it is this Purpose that provides the organisation’s motivational power to make things happen.
Successful leaders understand they have two key responsibilities: 1) Developing the WHY (the purpose of the organisation) that everyone in the organisation can “OWN”, and 2) Enabling the Culture that will embrace the WHY and keep it alive every day within the people in the organisation.
You could say that successful leaders are the WHY people, and you can think of the CEO, not as the Chief Executive Officer, but as the Chief Explaining Officer…their job is the Explain the WHY.
Successful leaders Explain the WHY with such power that everyone in the organisation OWNS IT.


