Owning the WHY

2 January, 2012 By Leave a Comment

Great organisations have a Purpose (a WHY) that is beyond just making money, and it is this Purpose that provides the organisation’s motivational power to make things happen.

Successful leaders understand they have two key responsibilities: 1) Developing the WHY (the purpose of the organisation) that everyone in the organisation can “OWN”, and 2) Enabling the Culture that will embrace the WHY and keep it alive every day within the people in the organisation.

You could say that successful leaders are the WHY people, and you can think of the CEO, not as the Chief Executive Officer, but as the Chief Explaining Officer…their job is the Explain the WHY.

Successful leaders Explain the WHY with such power that everyone in the organisation OWNS IT.

Filed Under: Blog, Communications, Culture, Influence

Owning your Communication

28 October, 2011 By Leave a Comment

When most people think about their communications, they are thinking about what they are going to write in that email or what they are going to say to others.  However, is that the real outcome of communication?  Not really, as what you say or write is just an action, it is not really the outcome (achievement) of the communication.

The outcome of your communications is getting others to Think, Feel and Do.

Successful communicators just don’t own what they say, but they own what others think, feel and do (the outcome or result from their communications).  Again, it is the difference between owning actions (say and write) versus achievement (getting others to think, feel and do something).

Your power of influence will increase dramatically when your communications focus on getting others to think, feel and do.

Filed Under: Blog, Communications, Influence